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PUMA, the sports brand, has announced that F1 racing driver Charles Leclerc has become a global brand ambassador. This partnership strengthens PUMA's leading position in the world of motorsports and expands its influence beyond the racetrack. Leclerc's energetic, pursuit of excellence and fashion charm make him an ideal partner for PUMA, which constantly pushes boundaries in the fields of sports and fashion.

With his extraordinary talent and racing skills, Leclerc has steadily improved his position among the top F1 drivers. This season, he not only proved his exceptional strength and speed in qualifying by claiming pole position three times but also won two highly anticipated races – the Monaco Grand Prix and the Italian Grand Prix at the iconic Monza circuit.

"We are extremely excited to welcome Leclerc into the PUMA family. His professional performance on the F1 track and his off-track fashion taste make him the perfect choice as our brand ambassador. Leclerc will not only serve as an ambassador for motorsports but also play a key role in our future projects and activities, which will go beyond the realm of racing. We have many exciting plans in the works, and we look forward to continuing to write the legend of PUMA in the world of motorsports with Leclerc," said PUMA CEO Arne Freundt.

Through this collaboration with Charles Leclerc, PUMA aims to deepen its connection with racing and fashion enthusiasts while enhancing its influence in both fields. The collaboration will highlight Leclerc's image in several high-end product lines of PUMA, especially the customized series designed for the Ferrari team, which will be extensively promoted through various global channels. Through this partnership, PUMA and Charles Leclerc will showcase their ability to combine high performance with innovative design, attracting a wide range of audiences from racing enthusiasts to street fashion lovers.

For Charles Leclerc, this collaboration with the PUMA brand is a deep alignment of values and vision. "I am very pleased to become a member of the PUMA family. When I was young, I looked up to many legendary PUMA athletes. Now, being able to join this family full of speed, passion, and glory means a lot to me. PUMA is the ideal partner for me as an athlete, constantly pushing me to strive for breakthroughs and excellence. They provide me with cutting-edge and innovative designs and support me through the PUMA team and fellow athletes. I look forward to sharing experiences, receiving the support of the PUMA family, and participating in various collaborative projects both on and off the track," Leclerc said.

This collaboration between PUMA and Charles Leclerc is based on shared values, a commitment to constantly explore and pursue excellence, a common pursuit of cross-border innovation, and a passion for inspiring others. It aims to promote professional racing from a unique fashion perspective, integrating it into the lifestyle and trend taste of fans, allowing the younger generation to deeply experience the enduring charm of racing culture. This perfect match will ignite new passion for both parties in the world of motorsports and beyond, laying a solid foundation for a strong alliance in the future.

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